Euro Disney

Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR, MICKEY: In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim, California; Disney World in Oralando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to â€Å"go goofy† over Mickey, unlike their Japanese counterparts.Between 1990 and early 1992, some 14 million people had visited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the ques tion for many because hotel rooms were so high priced.For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing but the Disney response was that their views reflected the cautious. Old world thinking of Europeans who didn’t understand U. S. -style free market financing.After some acrimonious dealings with French banks a two-year financial plan was negotiated. Disney management rapidly revised their marketing plan and introduced strategic and tactical changes in the hope of â€Å"doing it right† this time. A Real Estate Dream Come True : The Paris location was chosen over 200 other poten tial sites stretching from Portugal through Spain, France, Italy, and into Greece. Spain thought it had the strongest bid based on its yearlong temperate and sunny Mediterranean climate, but insufficient acreage of land was available for development around Barcelona.In the end, the French government’s generous incentives, together with impressive data on regional demographics, swayed Disney management to choose the Paris location. It was calculated that some 310 million people in Europe live within two hours’ air travel of EuroDisney, and 17 million could reach the park within two hours by car – better demographics than at any other Disney site. Pessimistic talk about the dismal winter weather of northern France was countered with references to the success of Tokyo Disneyland, where resolute visitors brave cold winds and snow to enjoy their piece of Americana.Furthermore, it was argued, Paris is Europe’s most-popular city destination among tourists of all nationalities. Spills and Thrills: Disney had projected that the new theme park would attract 11 million visitors and generate over $100 million in operating earnings during the first year of operation. By summer 1994, EuroDisney had lost more than $900 million since opening. Attendance reached only 9. 2 million in 1992, and visitors spent 12 percent less on purchases than the estimated $33 per head. If tourists were not flocking to taste the thrills of the new EuroDisney, where were they going for their summer vacations in 1992?Ironically enough, an unforeseen combination of transatlantic airfare wars and currency movements resulted in a trip to Disney World in Orlando being cheaper than a trip to Paris, with guaranteed good weather and beautiful Floridian beaches within easy reach. EuroDisney management took steps to rectify immediate problems in 1992 by cutting rates at two hotels up to 25 percent, introducing some cheaper meals at restaurants, and launching a Paris ad blitz tha t proclaimed â€Å"California in only 20 miles from Paris. An American Icon : One of the most worrying aspects of EuroDisney’s first year was that French visitors stayed away; they had been expected to make up 50 percent of the attendance figures. A park services consulting firm framed the problem in these words; â€Å"The French see EuroDisney as American imperialism – plastics at its worst. † The well-known, sentimental Japanese attachment to Disney characters contrasted starkly with the unexpected and widespread French scorn for American fairy-tale characters.French culture has its own lovable cartoon characters such as Asterix, the helmeted, pint-sized Gallic warrior who has a theme park located near EuroDisney. Hostility among the French people to the whole â€Å"Disney idea† had surfaced early in the planning of the new project. Paris theater director Ariane Mnouchkine became famous for her description of EuroDisney as â€Å"a cultural Chernobyl. † In fall 1989, during a visit to Paris, French Communists pelted Michael Eisner with eggs. The joke going around at the time was, â€Å"For EuroDisney to adapt properly to France, all seven of Snow White’s dwarfs should be named Grumpy (Grincheux).Early advertising by EuroDisney seemed to aggravate local French sentiment by emphasizing glitz and size, rather than the variety of rides and attractions. Committed to maintaining Disney’s reputation for quality in everything, more detail was built into EuroDisney. For example, the centerpiece castle in the Magic Kingdom had to be bigger and fancier than in the other parks. Expensive trams were built along a lake to take guests from the hotels to the park, but visitors preferred walking. Total park construction costs were estimated at FFr 14 billion ($2. 7 billion) in 1989 but rose by $340 million to FFr 16 billion as a result of all these addons. Hotel construction costs alone rose from an estimated FFr 3. 4 billion to FFr 5. 7 billion. EuroDisney and Disney managers unhappily succeeded in alienating many of their counterparts in the government, the banks, the ad agencies, and other concerned organizations. A barnstorming, kick-the-door-down attitude seemed to reign among the U. S. decision makers. â€Å"They had a formidable image and convinced everyone that if we let them do it their way, we would all have a marvelous adventure. One former Disney executive voiced the opinion, â€Å"We were arrogant – it was like ‘We’re building the Taj Mahal and people will come – on our terms. † STORM CLOUDS AHEAD Disney and its advisors failed to see signs at the end of the 1980s of the approaching European recession. Other dramatic events included the Gulf War in 1991, which put a heavy brake on vacation travel for the rest of that year. Other external factors that Disney executives have cited are high interest rates and the devaluation of several currencies against the franc.EuroDisney also encountered difficulties with regard to competition – the World’s Fair in Seville and the 1992 Olympics in Barcelona were huge attractions for European tourists. Disney management’s conviction that it knew best was demonstrated by its much-trumpeted ban on alcohol in the park. This proved insensitive to the local culture because the French are the world’s biggest consumers of wine. To them a meal without unverre de rouge is unthinkable. Disney relented. It also had to relax its rules on personal grooming of the projected 12,000 cast members, the park employees.Women were allowed to wear redder nail polish than in the United States, but the taboo on men’s facial hair was maintained. â€Å"We want the clean-shaven, neat and tidy look,† commented the director of Disney University’s Paris branch, which trains prospective employees in Disney values and culture. EuroDisney’s management did, however, compromise o n the question of pets. Special kennels were built to house visitors’ animals. The thought of leaving a pet at home during vacation is considered irrational by many French people. Plans for further development of EuroDisney after 1992 were ambitious.The initial number of hotel rooms was planned to be 5,200, more than in the entire city of Cannes on the Cote d’ Azur. Also planned were shopping malls, apartments, golf courses, and vacation homes. EuroDisney would design and build everything itself, with a view to selling at a profit. As a Disney executive commented, â€Å"Disney at various points could have had partners to share the risk or buy the hotels outright. But it didn’t want to give up the upside. â€Å"From the time they came on, Disney’s Chairman Eisner and President Wells had never made a single misstep, never a mistake, never a failure,† said a ormer Disney executive. â€Å"There was a tendency to believe that everything they touched w ould be perfect. † The incredible growth record fostered this belief. In the seven years EuroDisney opened, they took the parent company from being a company with $1 billion in revenues to one with $8. 5 billion, mainly through internal growth. Telling and Selling Fairy Tales: Mistaken assumptions by the Disney management team affected construction design, marketing and pricing policies, and park management, as well as initial financing. Disney executives had been erroneously informed that Europeans don’t eat break fast.Restaurant breakfast service was downsized accordingly, and guess what? â€Å"Everybody showed up for breakfast. We were trying to serve 2,500 breakfasts in a 350 – seat restaurant (at some of the hotels). The lines were horrendous. And they didn’t just want croissants and coffee, they wanted bacon and eggs. † In contrast to Disney’s American parks where visitors typically stay at least three days, EuroDisney is at most a two- day visit. Energetic visitors need even less time. One analyst claimed to have â€Å"done† every EuroDisney ride in just five hours.Typically many guests arrive early in the morning, rush to the park, come back to their hotel at night, and then check out the next morning before heading back to the park. Vacation customs of Europeans were not taken into consideration. Disney executives had optimistically expected that the arrival of their new theme park would cause French parents to take their children out of school in mid-session for a short break. It did not happen, unless a public holiday occurred over a weekend. Similarly, Disney expected that the American-style short but more frequent family vacation, usually taken in August.However, French office and factory schedules remained the same, with their emphasis on an August shutdown. In promoting the new park to visitors, Disney did not stress the entertainment value of a visit to the new theme park; the emphasis was on the s ize of the park, which â€Å"ruined the magic. † To counter this, ads were changes to feature Zorro, a French favorite, mary Poppins, and Aladdin, star of the huge moneymaking movie success. A print ad campaign at that time featured Aladdin, Cinderella’s castle, and a little girl being invited to njoy a â€Å"magic vacation,† at the kingdom where all dreams come true. Six new attractions were added in 1994, including the Temple of Peril, Storybook Land; and the Nautilus attraction. Donald Duck’s birthday was celebrated on June 9 – all in hopes of positioning EuroDisney as the No. 1 European destination of short duration, one to three days. Tomorrowland: Faced with falling share prices and crisis talk among shareholders, Disney was forced to step forward in late 1993 to rescue the new park. Disney announced that it would fund EuroDisney until a financial restructuring could be worked out with lenders.However, it was made clear by the parent company, Disney, that it â€Å"was not writing a blank check. † In June 1994, EuroDisney received a new lifeline when a member of the Saudi royal family agreed to invest up to $500 million for a 24 percent stake in the park. The price has an established reputation in world markets as a â€Å"bottom-fisher. † Buying into potentially viable operations during crisis when share prices are low. The prince’s plans included a $100 million convention center at EuroDisney. One of the few pieces of good new about EuroDisney is that its convention business exceeded expectations from the beginning.MANAGEMENT AND NAME CHANGES Frenchman Philippe Bourguignon took over at EuroDisney as CEO in 1993 and has navigated the theme park back to profitability. He was instrumental in the negotiations with the firm’s bankers, cutting a deal that he credits largely for bringing the park back into the black. Perhaps more important to the long-run success of the venture were his changes in m arketing. The pan-European approach to marketing was dumped, and national markets were targeted separately. This new localization took into account the differing tourists’ habits around the continent.Separate marketing offices were opened in London, Frankfurt, Milan, Brussels, Amsterdam and Madrid, and each was charged with tailoring advertising and packages to its own market. Prices were cut by 20 percent for park admission and 30 percent for some hotel room rates. Special promotions were also run for the winter months. The central theme of the new marketing and operations approach is that people visit the park for an â€Å"authentic† Disney day out. They may not be completely sure what that means, except that it entails something American. This is reflected in the transformation of the park’s name.The â€Å"Euro† in EuroDisney was first shrunk in the logo, and the word â€Å"land† added. Then in October 1994 the â€Å"Euro† was eliminated completely; the park is now called Disneyland Paris. In 1996 Disneyland Paris became France’s most visited tourist attraction, ahead of both the Louvre Art Museum and the Eiffel Tower, 11. 7 million visitors (a 9 percent increase from the previous year) allowed the park to report another profitable year. THEME PARK EXPANSION IN THE TWENTY-FIRST CENTURY With the recovery of Disneyland Paris, Disney embarked on an ambitious growth plan.In 2001 the California Adventure Park was added to the Anaheim complex at a cost of $1. 4 billion and Walt Disney Studios Theme Park was added to Disneyland Paris. Through agreements with foreign partners, Disney will open Disney-Sea in Tokyo and plans are underway for a theme park in Shanghai that Chinese officials hope will open in time for the 2008 Olympic Games in Beijing and a park in Hong Kong is to open in 2006. A decade after being slammed for its alleged ignorance of European ways with EuroDisney, Disney is trying to prove it’s go tten things right the second time around.The new movie-theme park, Walt Disney Studios, adjacent to Disneyland Paris, is designed to be a tribute to moviemaking – but not just the Hollywood kind. The Walt Disney Studios blend Disney entertainment and attractions with the history and culture of European film since French camera-makers helped invent the motion picture. The park’s general layout is modeled after an old Hollywood studio complex, and some of the rides and shows are near replicas of Disney’s first film park, Disney-MGM Studios.Rather than celebrating the history of U. S. Disney characters, the characters in the new theme park speak six different languages. A big stunt show features cars and motorcycles that race through a village modeled after the French resort town of St. Tropez. Small details reflect the cultural lessons learned. â€Å"We made sure that all our food venues have covered seating,† recalling that, when EuroDisney first opened, t he open-air restaurants offered no protection from the rainy weather that assails the park for long stretches of the year.On the food front, EuroDisney offered only a French sausage, drawing complaints from the English, Germans, Italians, and everyone else about why their local sausages weren’t available. This time around, the park caters to the multiple indigenous cultures throughout Europe – which includes a wider selection of sausages. Unlike Disney’s attitude with their first park in France, â€Å"Now we realize that our guests need to be welcomed on the basis of their own culture and travel habits,† says Disneyland Paris Chief Executive.Disneyland Paris today is Europe’s biggest tourist attraction – even more popular than the Eiffel Tower – a turnaround that showed the park operators’ ability to learn from their mistakes. The root of Disney’s problems in EuroDisney may be found in the tremendous success of Japanâ₠¬â„¢s Disneyland. The Tokyo Park was a success from the first day and it has been visited by millions of Japanese who wanted to capture what they perceived at the ultimate U. S. entertainment experience. Disney took the entire U. S. theme park and transplanted it in Japan. It worked because of the Japanese attachment to Disney characters.Schools have field trips to meet Mickey and his friends to the point that the Disney experience has become ingrained in Japanese life. In the book, Disneyland as Holy Land, University of Tokyo professor Masako otoji wrote: â€Å"The opening of Tokyo Disneyland was, in retrospect, the greatest cultural event in Japan during the ‘80s. † With such success, is there any wonder that Disney thought they had the right model when they first went to France? The Tokyo Disney constitutes a very rare case in that the number of visitors has not decreased since the opening.While Disney Japan was a success the company also admitted making a major fina ncial error when the park was launched. It had licensed its name and image to another company that actually owns and operates the park as well as the land where it sits. Disney collects only a small fraction of the revenues that run into hundreds of millions of dollars every year. Since they were not certain of the success of the first international venture, it was the price they were willing to pay; however, it vowed never to repeat that error and to never have its hands tied again.As a consequence, when they began the jParis Park, they were fanatically intent on owning and controlling the park as well as enough adjacent property for its own exclusive hotels – â€Å"they were sure they had the right model and they were going to own it all. † Thus, they began planning EuroDisney. QUESTIONS 1. You as Disney’s Chairman Eisner Present the Euro Disney project as success of Global marketing. 2. To what degree, you as Eisner,consider the disturbing factors were (a) fo reseeable and (b) controllable by the parent company, Disney? 3. What then you think as the factors that stop standardized marketing practice.

Disco Demolition Night

On the eve July 12, 1979, at Comiskey Park in Chicago, Illinois, the double-header game was about to begin between the White Sox and the Detroit Tigers. However, it was not the baseball game that took the limelight that evening as along with the said baseball game was a promotional event dubbed, â€Å"Disco Demolition Night† spearheaded by WDAI Disk Jockeys Steve Dahl and Garry Meier who were both against the proliferation of Disco music which was then considered to be minority music as promoted by the blacks.Other than this, the two jockeys also reasoned out that disco was causing the demise of rock and roll and consequently, the cancellation of the rock and roll show of both of these jockeys from the airwaves. The event was meant to jack up ticket sales for the baseball game as well as make a statement against disco music as it promised tickets to the game for only 98 cents if the spectators brought with them old disco records in exchange.The management of the White sox felt that the event would be successful in bringing in a big crowd for the game and just as expected, instead of the initial estimates, the crowd swelled up to 90,000, quite too much for the 52,000 seat capacity of the stadium. (Wikipedia) So, the event did not only have the propulsion of the two disk jockeys but the support of the owner of the Red sox himself, Mike Veeck. The event began to become uncontrollable when after the first baseball game; the proponents of the said Disco Demolition Night took to the field and destroyed a huge pile of disco records using explosives.From this point on the crowd became unruly and people from the bleachers went to the field to destroy certain equipment and even steal chunks of the field itself. Television commentators later explained that even before the event began, the air reeked with the smell of marijuana and many people were just walking around as if they were not within themselves. The ruckus broke out into an uncontrollable riot even when t he proponents tried to use the PA system to implore the crowd to settle down.In the end, riot police had to intervene as six people were taken to the hospital for injuries and thirty-nine other were ‘arrested for disorderly conduct. ’ The officials of the Detroit Tigers refused to continue with the second game which was shortly forfeited in their favor on the grounds that the White Sox was not able to provide a suitable venue for the games. (Wikipedia) Bill Veeck, the father of Mike consequently had to face public reaction to the event; Mike was also eventually banned from Major League baseball because as a consequence of the event.Viewing the video of the event on YouTube is a validation of what was initially written in the Wikipedia article. However, the Wikipedia article did not include such details as the interview with Veeck, Dahl and Meier. These interviews revealed the intentions of these individuals in relation to the event gone haywire. Veeck simply said that t he event was a promotional activity which was organized to increase sales for the game while. Dahl, speaking for himself and in behalf of his partner Meier admitted that his purposes for the event stemmed from his dislike of disco music.However, if earlier circumstances are taken into consideration, it has to be argued that even prior to the event; Dahl had lost his rock and roll program because of the growing demand for disco music which was then emerging during that time. Disco music was then associated with the blacks and the underground which all the more made people curious about it. Dahl, in his interview with a television news program explained what he hated about disco music and although he did not directly admit that it had something to do with black culture, it was obvious that the disco patrons that he was describing at the moment were typical of the blacks.(YouTube) The mere fact that Dahl lost his radio show is reason enough for him to develop a grudge for disco music, notwithstanding racist issues that may have been left unspoken as disco, is, as mentioned, originally from the blacks. Another feature that is noticeable in the Wikipedia article when compared to the YouTube video is the fact that in the article injuries were reported. These injuries were not mentioned in the video; in fact the reporter kept on saying that there were no injuries. (YouTube)Obviously, the persons to blame for this particular event are the proponents, but when circumstances are considered, Mike Veeck should get more of the blame because over and above everybody else, he had the power to prevent it as the owner of the White Sox. Dahl was mere instrumental as the event’s organizer and besides, if profit is considered, Veeck would have had profited the most from the event. Nevertheless, all things considered, the people at the stadium were also partly to blame because of the lack of discipline on their part.However, if the claim of the Wikipedia article stating tha t there was a scent of marijuana in the air is considered, then it is possible that the crowd was not in their right mind during the event. In the case of the stadium and its management, such could have been prevented, possibly, if the management ensured that only a number representing the venue’s capacity was allowed into the venue. Since the crowd swelled up to thousands beyond the capacity, then it would have been impossible to control the crowd. The riot police was there when they were needed and need not have been there to begin with if not for the chaotic situation that ensued.All things considered, it is easy to lay the blame on certain individuals but it cannot be denied that such catastrophes cannot just result from a singular source; rather, it is a conglomeration of certain things happening all at the same time, at the right time, and with the right circumstances. Of course, the pointed finger will always single out the proponents, but in any case, they just organi zed the event, perhaps, the only mistake that they committed was their obvious negligence of what could happen, which, by the way, could not be accurately predicted as the facts would show.

Teen Depression Essay - 910 Words

Depression is the most widespread mental illness in today’s society. Studies have found that, 1 out of 8 teens are affected with this disease. It also predominantly affects young ladies than it does males. (www.kidshealth.org). Teens are at a position in their lives when they must face significant transition and peer pressures. They are trying to identify with themselves and trying to figure out where there puzzle piece fits in society, all of which can show the way to behavioral and emotional changes. This is also a stage when families suffer from poor communication: teenagers often tend to keep their feelings and concerns to themselves away from their parents and other authority figures. Therefore, identifying depression in teenagers†¦show more content†¦In teens signs of depression are much more irritable and in adults they feel a sense of sadness, body pains such as headaches or stomachaches, Unable to take criticism and withdrawal from some of their peers or eve n change their circle of friends and family members. In adults they seem to withdrawal themselves from the world. Dysthymia is another form of depression, but it’s not as severe. This disorder can be a chronic illness that is long lasting. Dysthymia occurs every day for one year or less in teens. Some of the symptoms are fatigue, appetite deprivation and low self- esteem. The Primary Care Journal states that dysthymia only affects 3 percent of the population and it is associated with functional impairment. (www.en.Wikipedia.org/wiki/dysthymia). Individuals who are diagnosed with dysthymia usually don’t notice that they are experiencing depression. They are able to carry out their daily lives. Gender differences do have an effect on depression. Girls are more affected with depression than boys because girls develop maturity earlier than boys. When young adolescence girls reach puberty they grow to become more self -conscious of their self- imagine than boys. Boys are more acceptable to their body change such as gaining weight or regaining muscles. In adolescence girls they seem to always compare themselves to others and their never satisfied with their appearance. This can lead to severe eating disordersShow MoreRelatedTeen Depression1523 Words   |  7 PagesIntroduction The research project my group and I decided to do was on teen depression. We wanted teens to be more familiar with this major teen issue and how it affects our daily lives. Teen depression is a major concern and it is not fully acknowledged within high schools. Many people even adults don’t understand the results of teen depression. The statistics on teen depression are sobering. Studies indicate that one in five children have some sort of mental, behavioral, or emotional problemRead MoreMajor Teen Depression and Its Growing Issue in Society1382 Words   |  6 Pagesconstantly overlook the severity of depression, more importantly, major teen depression, which presents a legitimate obstacle in society. The intensity of teen depression results from society’s general lack of acknowledgement of the rising affair. In 2012, â€Å"28.5% of teens were depressed† and 15.8% of teens contemplated the option of suicide (Vidourek 1 par. 1), due to their major depression goin g unnoticed or untreated for. Even teenagers themselves often ignore their depression or remain in denial becauseRead MoreThe Warning Signs and Risk Factors of Teen Depression993 Words   |  4 PagesPeople constantly overlook the severity of depression, more importantly, major teen depression, which presents a legitimate obstacle in society. Teen depression’s intensity results from society’s general lack of acknowledgement of the rising affair. The surprisingly low amount of people aware of teen depression creates a serious matter in today’s world. Within the past year, 15.8% of teens contemplated the option of suicide, due to their major depression going unnoticed or untreated for (Vidourek)Read MoreTeen Depression In Teens1284 Words   |  6 PagesAlex Leon Mrs. Kim Roberts English IV 21 October 2017 Depression in Teens Depression is a mental disorder or an mental illness that impacts people all around the world. In America, it has grown tremendously since 1980 and has been affecting younger and younger people, it was once only affecting adults but in recent years has been getting to adolescents and children. Most recently more than 10 percent of adolescents develop a depressive disorder before the age of 18(Collins, 2017). In this paperRead MoreTeen Depression : A Negative Impact At Home, School Or Anywhere?1301 Words   |  6 Pages Teen Depression Imagine yourself with no one who understands you, being isolated from the world. All the sunny days disappeared and replaced by black dreary clouds that hover over you. Everybody starts questioning you for the dull words you say about life. They all talk about you, and you never did anything to deserve whatever it is they are saying. There is a story behind your sadness, but then you question yourself if it is really important to talk about? Depression is a mental illness causedRead MoreDepression in Teens1459 Words   |  6 Pageswhile loved ones work to help in any way possible. One of the serious mental illnesses that teens struggle with is depression. There are various aspects as to why an adolescent may develop depression including social, academic, or family problems, as well as stress or past issues; however, if others recognize the warning signs, complications can be avoided and treatment obtained to overcome depression. Depression â€Å"extends beyond sadness to the point of illness which affects one’s ability to properlyRead MoreTeen Depression : Genetics Or Situational Cause Word Count1379 Words   |  6 PagesTeen Depression: Genetics or Situational Cause Word count:1225 Does genetics or a child’s environment and surroundings have a greater impact on causing teen depression? â€Å"Rates of depression and anxiety among teenagers have increased by 70 per cent in the past 25 years† (Bedell 1). Teen depression, whether caused by the situation the teen is in, (getting a bad a grade, family relationships, and how they were raised), or it being genetics getting passed down to the teen from parents, depression isRead MoreTeen Depression3489 Words   |  14 Pagesresponsibility and days filled with fun, laughter and joy. This reality is a fairytale for some teenagers. Adolescent depression is a real and growing problem in our society. Numbers of depression diagnosed in adolescents are on the rise. Is this because of more depressed teenagers, or is there an explanation for this. Are there underlying problems or causes for the high depression numbers? Is there something that we can do to help these teenagers. What are the symptoms and diag noses. Factors contributingRead MoreTeenage Depression And Teen Depression792 Words   |  4 Pages Teen depression, which is also known as adolescent depression, is a growing problem in today’s society. Depression among teenagers is overlooked by many and is often mistaken for â€Å"normal† teenage behavior. This mental illness is one of the most common psychiatric disorders. Depression is predominantly seen amongst young women who are transitioning into adulthood. Teenagers are at a point in their lives where they come face to face with the reality of peer pressure and a milestone in becomingRead MoreTeen Depression : Teenage Depression1477 Words   |  6 Pages Teenage Depression Depression has a major impact on the lives of teenagers; And through analysis it says that teen girls have a higher risk at suffering depression. Depression grows more and more everyday in today s society. While researching more about depression realized that teenage girls are at a higher risk for depression. Depression is an common and serious medical illness that negatively affects

The Ultimate Strategy to Relevant Topics for Essay

The Ultimate Strategy to Relevant Topics for Essay The 5-Minute Rule for Relevant Topics for Essay Developing a criterion for the evaluation essay topic in addition to the effective judgment from the face of the author is the fundamental requirement of an evaluation essay. Then you will analyze the fashion in which either gender is portrayed in your preferred media. Don't be worried if you don't have good writing skills because you need to always employ an expert to finish your assignment punctually. You need to reveal the readers that you master of this issue and not a confused newbie who doesn't understand what he or she's referring to. If you can select the problem by yourself, it's possible to think of the issue of interest! When you own a list before your eyes, it is going to be simpler to compose your mind and get started considering a specific matter. Don't neglect to explain why the dilemma is significant to you! The Principles of Relevant Topics for Essay That You Will be Able to Learn From Beginning Right Away When prior brainstorming is finished, you might begin drafting your essay. There are two primary means by which you can use the most typical IELTS essay topics to your benefit. Fortunately, there's a process you could follow to choose the ideal topics for essays. First make certain that you are prepared to compose a text. Firstly, you have to be aware of the appropriate format of essay writing. Knowing the most usual IELTS essay topics lets you center on the most significant vocabulary. Thus, it's important to read corresponding formatting guide. There are lots of speeches that could be excellent topics. If you wish to compose a controversial essay, you definitely should look for the most effective social issues topics or satire topics. You will obviously not have the capacity to predict the precise topic that will come up. The multiple topics could possibly be found, for instance, in the dissertation abstracts international database. Today the internet enables people to make statements about things happening on the opposing side of the planet, but based only on what they have seen on the monitor. The majority of the questions are on current topics, therefore staying current with what's going on in the world is really going to help you think of ideas. Many brilliant individuals who achieved success in life proved actually academic drop-outs. When you've discovered the topic that you wish to discuss, there's still a good deal more work to finish. The Downside Risk of Relevant Topics for Essay Understanding how to comp ose a strong argumentative paper can help you advance your very own argumentative thinking. Getting in a position to compose a strong argument will allow you to succeed in society. To the contrary, it may also be quite interesting to work on only when you have good topic in your hands since it's thought of as the backbone of an evaluative essay. Last, do not make a typical mistake plenty of students make in the concluding paragraph. The issues also have issues that exist around the world regarding gender. In the current society, gender means a lot more than it used to. 1 important and appropriate subject is technology. As the Internet nowadays is the principal supply of information and sport is a subject of extreme popularity, there's a huge array of topics it is possible to discover on the web. If you're confused with a selection of interesting topics to research on the web, it's much better to choose what interests you the most. If you're not certain what you need to do next, yet you know that you desire a change, you should go on and get started, with a concentration on strengthening your core abilities. The entire research should be constructed around or from this issue. The Essay Topics list is provided for English in addition to Hindi section. Children should be asked to read more. There's well-known that you won't have the ability to write a fantastic insightful research paper if you're not interested in the subject overall and in this issue particularly. Inspiration to make your own advertising or media argumentative essay topics isn't challenging to discover. Even the very best writer on the planet cannot compose a high-quality academic paper the evening before it's due. Your solution shouldn't be a book report.

Economic Behavior And Its Effects On Society - 1367 Words

Katelyn Cathcart ECON 100-01 Hamilton December 11, 2014 Economies According to Anthropology Humans have been evolving the way they live for centuries. With the billions of people that live on the planet today, it would be no surprise that people across the globe have varied ways in which they live. These lifestyles can be as old as those our ancestors thousands of years ago had practiced, to the mechanized practices we see in 21st century Western societies. Communities can be categorized into one of four ‘types’ of societies (hunting and gathering, pastorial, horticultural, and industrial). The different ‘types’ of societies are organized by how the economies each community has functions using three fundamental elements of economic behavior. The first behavior of an economy is production, or how a society comes to have resources. Economies usually come to be by modeling the practices a community uses to produce its food. This means that the economic behaviors exhibited by a community are based off the way that community produces food. The other two economic behaviors are how a society distributes and consumes their resources. These two behaviors reveal who (if anyone) is in charge of distribution, and who is able to consume goods (Cultural Anthropology). Hunting and gathering societies are just that: societies that get food by hunting wild animals and gathering wild plants (Ember). Common examples of horticultural societies are some of the Native American communities thatShow MoreRelatedBreastfeeding Behaviors : Women s Experienced Breastfeeding Social Networks1395 Words   |  6 PagesThe purpose of the present study was to examine breastfeeding behaviors in women from different socioeconomic areas as well as how women experienced breastfeeding social networks. The findings of the study indicate that women from different socio-economic areas exhibit the same behaviors when breastfeeding in public. When in public areas, mothers’ tended to cover themselves and behave conservatively behaviors (e.g breastfed in private locations). while breastfeeding alone especially when aroundRead MoreEconomics and the Effects on Our Society Essay962 Words   |  4 PagesEconomics and the Effects on Our Society Post University Maria Krug BUS501 January 13, 2013 Economics and the Effects on Our Society A crucial topic of discussion that we hear among our fellow co-workers, family, friends, or colleagues is how the economy is affecting our daily activities of living. When stating this, there is much debate and question as to how our money is valued and the effects it poses on various aspects of our purchasesRead MoreEssay about Behavior1190 Words   |  5 Pages Behavior- Behave, it its root form, means to contain or to have. In the reflective sense, it means ‘to have bear oneself’. To use the word behave in common conversation, it is understood as to ‘behave well’. As for the phrase ‘to behave badly’, it is understood immediately. Behavior is looked at in society as the way a person presents him or herself in a given situation. It is also related to the specialized sense of manners. Use of the noun to refer to public conduct or, in a moral sense, toRead MoreThe Great Depression Affects The Americans1333 Words   |  6 PagesThe Great Depression was one of the biggest events in the 1920s since it had huge effects both socially and economically.  Starting with the stock market crash, millions of investors were bankrupted and thousands of workers were unemployed. Over the next several years, not only did the consumer spending drop, the number of investment lowered as well. Until 1939, when the President Franklin D. Roosevelt established the Relief and reform measures which finally help the economy to restart. ThroughRead MoreEssay on Cost of Incarceration1308 Words   |  6 Pagesplace among others who suffer the same fate. Crime is the cause of this establishment, but what are the effects of incarceration on convicts, their relations, and society? As the United States incarceration rate continues to increase, more people are imprisoned behind prison walls. While serving as a punishment to criminals, incarceration can create psychological and economic problems, and society suffers due to the expenses of maintaining prisons. Incarceration creates psychological problems forRead MoreTo What Extent Does Tax Evasion Affect the Society1582 Words   |  7 PagesTo what extent does tax evasion affect the society? Word counts: 1510 words Introduction: The importance of the revenue to a country is well known in the world. The global financial system has more interconnections now than at any other time in history. (Simser.J, 2008, p.131). Tax evasion is one of most common crimes that damage the order of revenue. This is closely affecting the market economy and daily lives. Normally, most commentators consider tax evasion profoundly unethicalRead MoreClassism and Its Effects in Society852 Words   |  4 PagesClassism and its effects on Society James Bradley Cardinal Stritch University Instructor Kevin Nettesheim Intro to written communication April 17, 2013 Abstract Throughout history classism has played an important role in how people are perceived and treated. This goes as far as race, gender, financial status, and social class of individuals. For persons of any classification to prejudge another based on their background is morally and ethically incorrect, when God created man, he createdRead MoreThe Effect of Family Environment on the Society1680 Words   |  7 PagesEffect of family environment Introduction A family environment refers to the surroundings of a group of people affiliated by co-residence, consanguinity or affinity. A family environment affects a childs development and growth, in addition to other genetic factors, inherited from the parents, which could still be modified by the family environment. It is necessary to note that parents have the biggest responsibility of shaping the lives of their children by example, demonstrated by the choicesRead MoreRelationship Between the Society and the Individual Explored in Ceremony and Into the Wild1580 Words   |  7 Pages The society and the individual have a strong and close relationship. It has been noted that an individual is formed and shaped in relation to the society in which he or she grows in. The society provides the individual with the necessities of life and it is the duty of the individual to use these necessities in the most reasonable way without exploitation. The society provides economic, political, cultural and social structures that help the individual carry out his or her daily duties effectivelyRead MoreSocial Structure And Social Processes Essay1535 Words   |  7 PagesSOCIAL STRUCTURE AND SOCIAL PROCESS 5 Environmental influences, socialization, and traditional and accepted patterns of behavior are all used by social structuralists to portray the criminal as a product of his or social environment (Siegel, 2000). There are three types of social structure theories. First, Disorganization theory describes conflict, change and the lack of consensus, as the main cause of deviance and crime. During the 1900’s some of the communities that were prospering could

Global Supply Chain Management at Apple

Question: Explain about the Report for Global Supply Chain Management at Apple. Answer: Introduction The trio that included Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976 created Apple, Inc. The primary business at the time of its founding was to sell the Apple I PC, a computer assembled and built by the ideologies of the three, though Steve Wozniak was the major contributor (Blanchard, 2010). Markedly, the business was launched into a market that was already largely dominated by Microsoft, an enterprise that was founded by Bill Gates. Through to the 80s, the enterprise enjoyed relative success especially with the inventions of the Apple II and the Macintosh computers (Ray, 2010). However, in the last decade of the previous millennium, the enterprise lost its productivity as its strategy for a low-cost consumer model compromised its abilities to sustain the productions and profitable sales of the expensive gadgets (Wisner, Tan, Leong, 2016). According to D'heur (2015), the company was suffering from the loss of Steve Jobs who had left to found NeXT. These factors define the co mpanys foundation. Apples path to global growth, high profitability, and dominion over its rivals started in 1997 when Steve Jobs returned (Kotabe Mol, 2005). The innovative ideologies and the companys plunge into the phone market, as were engineered by Jobs, catapulted the enterprise to unimaginable realms as it overtook established companies like Sony, Samsung, and even (Bach, 2007). Though most persons, critics, and researchers have always commended the companys use of innovation as its primary motivator of success, it is significant to note that its global positioning was enhanced by its application of productive Global Supply Chain Management precepts (Kersten Hasin, 2010). One of the most notable aspects of the companys novel global supply practices is the manner in which it has turned its launching of stores into something that bears the semblance of a cult. Most of the clients sacrifice comfort, time, and money to ensure that they are initiated as the persons who fast bought from the enterpri ses new and ever-expanding stores (Lusted, 2012). This critical analysis covers the definitive elements in the companys Global Supply Chain Management (Drake Business Expert Press, 2012). Apples Global Coordination For companies, global growth and development is a primary key to success. However, a daunting task can threaten to negate a companys productivity. Among the challenges is the fact that production costs vary in nations (Ray, 2010). As such, a nation that seeks to sell its products on a global scale may lose profitability if it is attempting to sell products produced at high costs in a market that require low costs. For instance, Apple would go at a loss if it attempts to compete against other companies in the markets of South Africa if its produces its products using American labor and resources because the standards of living in the US are high, a factor that makes labor more expensive (D'heur, 2015). Other than that, various trading regulations affect importing companies in other countries. For instance, they may levy high taxes on imports (Wisner, Tan, Leong, 2016). This may consequently affect the cost of the imports. To overcome such challenges, Apple applied various mechanics, which include: Offshoring Apple moved to create and establish assemblies and processing companies in nations with cheap labor and resources to trade successfully on the markets that demand for low costs. Such countries include China in which it operates an assembly and processing plant and India in which opened a Development Office in 2016 (Wisner, Tan, Leong, 2016). Through offshoring, the company has managed to exploit the cheap labor of the nations. Besides, it has managed to eliminate exportation costs as accessing the rest of the Asian market and even Africa from China is relatively cheap and easier. This factor has helped the company to maximize profitability and even to employ marketing strategies such as low costs (Ray, 2010). Notably, China is also one of the companys fastest growing and most profitable markets. Creating a base in China was, therefore, important in creating an identity with the locals (Blanchard, 2010). This has consequently served the company in gaining a competitive advantage over companies like Samsung that are based in Japan. Essentially, offshoring has enabled the company to utilize more resources for the expansion of its supply chains (Boyer Verma, 2010). Location-Specific Advantages Apple has also bolstered its supply chain precepts by targeting specific locations. According to Kersten and Hasin (2010), the company clearly targets malls and structures that would attract many people, or that already have scouts visiting through on daily on a basis. The offshoring strategy also bolsters the realization of this objective. This approach ensures that it is based on the markets either so that it understands its advantages and disadvantages, or that it can compensate for the costs of acquiring the specific locations by elimination production and transportation costs as well as taxation levies (Ray, 2010). Though the companys loyal client base is defined by the notoriety to spend money on the businesss products, the ease of access to the stores, as is always intended by the company, often makes it easier to use more money on the companys products (D'heur, 2015). Investment in Research and Development As of January 2016, Apple, Inc. was hoarding volumes of cash ($200 million) that was not only the largest in the history of industrialization in the US, but that also served in attracting the attention of the Feds who doubted if the company was paying its taxes (Wisner, Tan, Leong, 2016). The ongoing debate among the companys shareholders was whether to release that money in the form of dividends or whether to continue in the already established tradition of investing in research and development (Manzini, 2012). In the end, the decision was heavily inclined on investing in research and development to maintain the dominion that the enterprise has already established over its rivals (Ray, 2010). Among the most notable products that the enterprise has created by investing in research and development since 2007, include the iPhone phone series, the iPods, the MacBook Air, and the iPads. Ideally, its use of innovation and its successes in the production of novel and superior products have led to its ranking as the most innovative company (D'heur, 2015). It has also improved its PC technology, and its Mac computers are rated as some of the best in the market. Such improvements and innovation were realized through the extensive funding of the projects in their primary stages, then subsequent investments in the marketing and sales stages. According to Boyer and Verma (2010), these investments have been justified as they position the company to overcome the marketing myopia that considers businesses as the sale of products. Essentially, by being innovative, Apple has managed to address the clients needs by addressing their problems. That is why it has continually maintained its dom inion (Shah, 2009). However, the company has not only been researching on products. Bidgoli (2010) noted that it is also credited for the use of some of the most successful marketing and growth strategies. An example is the earlier noted strategy in which it acquires prime trading spots to enhance its outreach. It has also used finances to fund the research on the use of a tradition that makes clients elated to participate in its launching ceremonies. Notably, during launching, the companys stores always have practices such as countdowns, cheering, and competition on who becomes the first client to enter and make a purchase (Waters Chartered Institute of Logistics and Transport, 2007). These practices always attract clients globally, and some even spend days without shelter as they sleep at the stores doorsteps hoping to be the first to enter when it is launched (Wisner, Tan, Leong, 2016). Apple also recognizes that it cannot dominate in every field through innovation. As such, it always allocates funds for the acquisition of innovative enterprises that can further its growth and dominion in various fields (Shah, 2009). A notable instance is the acquisition of the SMS, a company that was innovatively producing headphones and other musical gadgets. The companys acquisition helped Apple to extend its dominion in the markets as its clients considered that it offers a combination of superior phone and headphone technology (D'heur, 2015). This is not the only successful instance of the company also acquired the services of the Kevin Lynch, an innovative individual who was tasked to the idea of the creation of a gadget that would take people off their phones. From this, there resulted in the creation of the Apple Watch which, as of today, is produced and marketed by Apple (Ray, 2010). Essentially, investments in these accords also promote diversification that consequently fa cilitates the realization of stability. This is a proposition based on the fact that Apple has always benefited from the success sales of particular products when other products sales have declined (Kersten Hasin, 2010). Apples Supply Chain Risk Mitigation Strategy Based on its large markets, Apple is one of the enterprises with the largest supply chains. Notably, it has to reach out to markets in the US, Latin America, Europe, and Asia (Skjott-Larsen Schary, 2007). It has also extended to Africa. Such large supply chains, as Blanchard (2010) opined, always have numerous risks that can affect productivity and profitability. Such threats may be defined in the challenges that come with the shifts in geographic terrains, ethical misconducts, natural disasters, changing regulations, and diversity in the revenue base among others. Ideally, the bigger the supply chain, the more the risks (Mentzer, Myers, Stank, 2007). That factor defines the need for efficient risk mitigation strategies. Among the risk, mitigation strategies employed by Apple include: Supply Chain Assessments The enterprise continually assesses its supply chains. Such assessments are often targeted at identifying lapses, fortification measures, and possible improvements to evaluate the performances of its supply chains and to ensure that they are not faced with any significant risks, t (D'heur, 2015). The assessments are also targeted at the testing of the supply chains ability to withstand crises or any unexpected demands that would call for increased supplies. Through assessments, the enterprise has managed to ensure that it is positioned to avoid or overcome risk factors that may hamper its operations (Boyer Verma, 2010). Supply Chain Segmentation Apple, Inc. does not supply its products in single units. Rather, it relies on the subdivision of its supply chains to ensure that every product is supplied independently (Blanchard, 2010). For instance, the iPods are supplied in consignments/segments that are different from the other segments. Different measures are used in overseeing the supply of the different products (D'heur, 2015). This is a measure that ensures that the company can limit the risks that it faces in its supply chains by ensuring that not only products that are supplied are affected in entirety in cases that there are eminent risks (Shah, 2009). III. Establishment of Risk Indicators Apple has established a list of risk indicators that it uses to note when it is likely to be affected by risks to strengthen its risk mitigation strategies, (Bidgoli, 2010). For instance, it uses reduced profitability to note that the supply chain may not be performing as is required. As such, when addressing reduced profitability, it also assesses its supply chains to ensure that they are performing as they should be and that they are not facing any enigmas (Boyer Verma, 2010). Other than that, the enterprise uses client complaints as pointers to the performances of the supply chain. This is because goods that are packed at the various assemblies are always tested for functionality and effectiveness (O'Grady, 2009). That implies malfunctions that may result in complaints or that may be identified by the employees may be indicators that the supply chain was affected either by a disaster or by mistakes during the supply processes (Wisner, Tan, Leong, 2016). Regulations Apple has also established regulations to govern its supply chain operatives (Shah, 2009). The regulations not only set out the practices that should be used in enhancing the organizations ability to effectively supply its global stores, but also outline the limitations to which the operations should be subjected and the alternative actions that should be taken in cases of crises (Bidgoli, 2010). For instance, if it fails to use sea transport to deliver products from one continent or country to another, it has measures that would enhance the use of air transport without significantly affecting the sales (Kersten Hasin, 2010). The Use of Advance Technology in Gaining Competitive Advantage Apple uses advanced technology to meet various objectives that range from enhanced production to strategic planning and development. Among the most significant advanced technologies that the enterprise uses are the Internet of Things, 3D Printing, and Big Data Analytics (D'heur, 2015). Internet of Things Internet of Things (IoT) is descriptive of the network that is often constructed by enterprises to link their machinery, physical devices, automobiles, structures, and software. The IoT creates a podium from which an enterprise can monitor and control their resources. According to Shah (2009), its use should enhance organization and resource conservation. IoT should also enhance communication and performances especially as factors that affect the vital aspects are easily identified and addressed (Giermanski, 2013). Other than that, the IoT positions an enterprise to fortify the performances of its resources by transforming them into a single unit (Boyer Verma, 2010). These aspects define the reasons for which Apple values its use. Through IoT, Apple has managed to improve its operations by improving the efficacy of its resources and the measures that are used in monitoring their performances (Blanchard, 2010). As a result, it has been able to ensure that it can enhance its production processes (Mangan, Lalwani, Butcher, 2008). As was noted in the 2015 CES Seminar in Las Vegas, Apple proved that it is one of the enterprises with the most effective IoTs. That factor highlights that it has been able to accrue benefits of the IoT in ways that have not been realized by its competitors. 3D Printing Though 3D printing has been in use for a long time, Apple invested in research to improve its application. According to Wisner, Tan, and Leong (2016), this resulted in the creation of the color 3D printing. This has even resulted into a duel, as there are enterprises that feel that Apple should not patent the technology as it has already filed for the patent. Apples use of 3D printing has been significant in the development of molds for its model projects. This is a factor that has eased the realization of the objectives if its projects (Horch, 2009; Kouvelis, Su, 2007). III. Big Data Analytics Big Data Analytics is the examination of large data sets so at to uncover the correlations and hidden patterns that can help in the identification of the clients preferences and the market trends (Shah, 2009). These can then be used for the development of mechanics that position an enterprise to strategize according to the revelations that have been made in the analytics. At Apple, Big Data Analytics has been at the center of its development. According to D'heur (2015), the enterprise has been using the data analytics to innovate technologies and products that fit the clients needs. Markedly, its successful use of the methodology has ensured that it can perform regardless of the kind of competition that defines the market (Flynn, Morita, Machuca, 2011). For instance, the development of the iPod was in light with the clients needs to have a better system that would replace the older walkmans, which were innovated by Sony but proved inefficient at various levels (Boyer Verma, 2010). Other than that, it developed the iPhone to answer to the demands for a smartphone technology that would position users to access multiple platforms and use various features (Kersten Hasin, 2010; Horch, 2009). Conclusion Apples positioning through the use of technology, innovation, and management has served in ensuring that it can sustain the demands of its large supply chain (Wisner, Tan, Leong, 2016; Shah, 2009). Considering that it is one of the enterprises with the largest markets across the world, its supply chain is also one of the largest, a factor that demands the use of various mechanics to uphold and fortify productivity. Furthermore, the enterprises supply chain is always faced with various risks (D'heur, 2015). To ensure that it mitigates the risks, it applies the precepts that define assessments of supply chains, segmentation, and the establishment of risk indicators to ensure that it identifies eminent risks and the appropriate fortification measures that would guarantee continued positive performances (Eyob Tetteh, 2012; Hult, Closs, Frayer, 2014). Apples continued domination of the markets in which operates is also anchored by its offshoring tactics that ensure that it can exploit the economic and strategic advantages of using cheaper labor in nations such as India and China. The combination of these factors has ensured continued growth for the company as, as Kersten and Hasin (2010) noted, it continues to grow despite the challenges that define the market. References Autry, C. W., Goldsby, T. J., Bell, J. E. (2013).Global macrotrends and their impact on supply chain management: Strategies for gaining competitive advantage. Bach, B. (2007).Implications of enabling technologies for Apple Inc: Cybermarketing enabling technologies. Munchen: GRIN Verlag GmbH. Bidgoli, H. (2010).The handbook of technology management. Hoboken, N.J: John Wiley Sons. Blanchard, D. (2010).Supply chain management best practices. Hoboken, N.J: John Wiley Sons. Boyer, K. K., Verma, R. (2010).Operations supply chain management for the 21st century. Mason, Ohio: South-Western/Cengage Learning. D'heur, M. (2015).Sustainable value chain management: Delivering sustainability through the core business. Drake, M., Business Expert Press. (2012).Global supply chain management. New York, N.Y.] (222 East 46th Street, New York, NY 10017: Business Expert Press. Eyob, E., Tetteh, E. (2012).Customer-oriented global supply chains: Concepts for effective management. Hershey, PA: Information Science Reference. Flynn, B. B., Morita, M., Machuca, J. (2011).Managing global supply chain relationships: Operations, strategies and practices. Hershey Pa: Business Science Reference. Giermanski, J. R. (2013).Global supply chain security. Horch, N. (2009).Management control of global supply chains. Lohmar: Eul. Hult, G. T. M., Closs, D. J., Frayer, D. (2014).Global supply chain management: Leveraging processes, measurements, and tools for strategic corporate advantage. Kersten, W., Hasin, A. A. (2010).Pioneering solutions in supply chain management: A comprehensive insight into current management approaches. Berlin: Erich Schmidt. Kotabe, M., Mol, M. J. (2005).Global supply chain management. Cheltenham: Elgar Reference Collection. Kouvelis, P., Su, P. (2007).The structure of global supply chains. Boston: Now. Lusted, M. A. (2012).Apple: The company and its visionary founder, Steve Jobs. Minneapolis, MN: ABDO Pub. Mangan, J., Lalwani, C., Butcher, T. (2008).Global logistics and supply chain management. Chichester, England: John Wiley Sons. Manzini, R. (2012).Warehousing in the global supply chain: Advanced models, tools and applications for storage systems. London: Springer. Mentzer, J. T., Myers, M. B., Stank, T. P. (2007).Handbook of global supply chain management. Thousand Oaks: Sage Publications. O'Grady, J. D. (2009).Apple Inc. Westport, Conn: Greenwood Press. Ray, R. (2010).Supply chain management for retailing. New Delhi: Tata McGraw-Hill Education. Shah, J. (2009).Supply chain management: Text and cases. Upper Saddle River, N.J: Pearson Education. Skjott-Larsen, T., Schary, P. B. (2007).Managing the global supply chain. Denmark: Copenhagen Business School Press. Taylor, D. H. (2007).Global cases in logistics and supply chain management. London [u.a.: Thomson. Waters, C. D. J., Chartered Institute of Logistics and Transport in the UK. (2007).Global logistics: New directions in supply chain management. London: Kogan Page Ltd. Wisner, J. D., Tan, K.-C., Leong, G. K. (2016).Principles of supply chain management: A balanced approach. Boston, MA: Cengage Learning.

Samakmak Implementation Plan

Who we are: Samakmak is an Australian-based seafood wholesaler selling its products to customers both nationally and internationally.Advertising We will write a custom report sample on Samakmak Implementation Plan specifically for you for only $16.05 $11/page Learn More What we do: We provide quality and affordable seafood products to our domestic and international customers. Where we operate: We are based in Perth, Australia and our operations are both national and international. The current target market is fine restaurant and 5 stars hotels in Dubai with high customer base. The seven steps of e-marketing plan Situation Analysis SWOT analysis Strengths Adequate capital base to establish operations in Dubai. Availability of highly trained and skilled workforce. Past experience in international markets which give an added advantage. Presence of well coordinated global supply chain and supply chain management. Well planned internationalization and glo bal strategy. High national and international market presence in different regions. Weaknesses High dependence on seafood products which are perishable products. Undefined market segment. only targets high restaurants and five stars hotels Limited market share Lack of organized e-marketing channels in the targeted market. Seafood lacks branding (Anderson, Knapp, Jones, van Soeren Salmon 2003, p.5) Opportunities new markets in Dubai There is an increased demand for seafood. Dubai is a tourist destination which offers a ready market for seafood products. The high purchasing power and economic growth of Dubai offers the chance to sell the products. Threats Competition and rivalry from existing seafood wholesaler providers in Dubai. Legal regulations of business operations in Dubai which are different from Australia’s. Threat of seasonality in seafood production. Seafood products are perishable and unforeseen effects on the supply chain could lead to losses or restitu tion. Cultural shock and language barrier. E marketing strategic planning The target market is the fine restaurant and 5 star hotels in Dubai. The segment has chain of hotels which are used by tourists since Dubai has become a tourist destination. The presence of exotic and luxurious hotels and restaurants in Dubai is an attraction factor that we have considered. Dubai is located in an arid region and far from the sea which implies that seafood is not common. Therefore, through the use of state-art-technology it will possible to supply seafood products in the targeted segment and achieve the anticipated market share. Competitive pricing and penetrative pricing will be used to position our products in the market. Best quality seafood products offered at low and affordable prices will differentiate our products from the others. In addition, both fresh and frozen fish and seafood products will be available in the market. This will offer a competitive advantage over our competitors . Objectives Marketing objectives of Samakmak are:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To gain 5% of the Dubai market share in 12 months. To achieve 80% of product awareness in the target market. To achieve 15% in product sales in the next six months. To be a market leader in supply of seafood through e-marketing in Dubai. E marketing strategy This section looks at the 7ps of marketing which are pricing, product, promotions, placement, people, process, and physical evidence (Chartered Institute of Marketing 2009; Tracy 2004; Houghton 2007, p.61). Figure 1: 7 Ps of marketing Source: Bhasin (2011) Pricing Price is different from the other elements as it determines whether the products will be purchased or not. The prices of the products will be affordable, since high prices will have negative effect on the sales which will in return affect the customer loyalty and revenues. Th erefore, the chosen prices will not be high or lower than competitors in the market, but will be considerate to be equal to the perceived value of seafood products. We attribute to gain profits as the consumers get value for their money at the same time. Samakmak pricing strategy To enter the new market, penetration pricing strategy will be adopted by Samakmak. Penetration pricing involves the use of lower prices with the expectation that quantity demanded will increase (Gitman McDaniel 2009, p.309; Kurtz Boone 2012, p.661). We anticipate high demand for seafood because demand is always price sensitive (Schotter 2009, p.99), and as a result, either the existing buyers will have to buy more Samakmak products or new buyers will be attracted by the penetration prices which are considerably affordable. The pricing strategy has been selected based on the company’s SWOT analysis and the marketing objectives.Advertising We will write a custom report sample on Samakmak Impleme ntation Plan specifically for you for only $16.05 $11/page Learn More The rationale behind the penetration strategy is that high quality seafood and relatively low or affordable prices than the competitors will ultimately increase demand, market share, and customer satisfaction (Gitman McDaniel 2009, p.309). As a result, market share will be increased and sales volumes will also be increased at a lower cost per unit. However, the distribution channels will have to meet the increase in demand for the Samakmak seafood. Objective of pricing Pricing will determine the extent to which Samakmak will earn and the market share it will gain in the next 12 months. Revenue generated will help in propelling the company to the next level. Demand is price sensitive hence the pricing strategy will fulfil the market objectives. Place Samakmak products will be made available through e-marketing. The implication made is that the products will be purchased through the interne t and made available to the targeted customers or market share. Therefore, the initial step is to design and develop a dependable and fast website that will be used for online transactions. The website will have links which will connect the consumers with the available seafood products and the wholesale prices. In addition the 4ps of the marketing mix will be available on the website site. With the increase in cyberspace crime, a secure and trusted purchase and payment method will be designed. The functionality and the dependability of the method will be tested in the first week upon launch to get rid of any loopholes. Samakmak plans to work with Cisco Systems Inc which will help in developing and managing the online system on behalf of the company. This will minimize costs resulting from cybercrime and related online faults or failures. The Samakmak website will be used as communications channels, direct sales channel, and a distribution channel. Given that e-marketing strategy cen tre of attraction is website of the company (Rampur 2011), the website will have interfaces connecting to social media networks such as a Facebook and twitter. The website will be of proper format, design, attractive, and impressive to the targeted consumers. Seafood products are highly perishable products which require well organized supply chain and storage facilities. A storage facility with the latest preservation and refrigeration components will be acquired and placed strategically in Dubai. The warehouse will be used to store seafood products before they are made available to the restaurants and five star hotels. Another alternative is to have the seafood products made available direct to the consumers upon purchase in a period f less than 48 hours. Deliverance of fresh seafood products will give the company an added advantage thus gaining a competitive advantage. The distribution channel will have the products delivered at the premises of our consumers.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More People One of the major ingredients of service and product provision is the employment of highly trained and appropriate people and staff (Bhasin 2011). Samakmak has highly trained staff who have been in the business for a long period. However, since the venture will be in a country which have different cultural beliefs and values as well as language, Dubai nationals will be recruited and trained appropriately. This will reduce issues associated with language barrier and cultural shock in the new market. In addition, blending the workforce will ensure workforce diversity which acts as a competitive advantage to any organization. Consumers usually make judgements and offer their perception of the products offered and services based on the workforce they interact with (Bhasin 2011). Therefore, Samakmak employees will have appropriate interpersonal and communication skills, service knowledge, and aptitude to ensure that the target market gets value for its money. Well trained technical workforce will be put into place to address any arising issues associated with customer care. It will be responsible for answering urgent phone calls, replying emails, and updating the websites. Sales representatives will be trained and deployed to the target market. This will be used to enable face to face communication with the consumers before officially going online. In addition, the team in ground will offer personal contact with the target consumers and get to answer any inquiries made. A subsidiary office will also be located in Dubai which will coordinate the Samakmak with consumers and the activities undergoing in the warehouses. Physical evidence The objective of the physical experience of Samakmak is to create unforgettable experience on the consumers. This will be achieved through tangible commodities which include variety of products in the market. Others include brochures, bookmarks, webpage, and staff that will help the target customers. Social networking, e-space, a nd articles will offer intangible commodity which will improve the perception and the experience of the consumers. This will aid in attracting more customers as well as attracting the already available ones in the market. The website will offer positive experience and perception of the consumers thus spreading the ultimate brand message. The website is tailored in a way that ensures convenience and reliability among the consumers. The daily update of our website and blogs will ensure that are physical evidence is realised as we keep in touch with the consumers. All the physical evidence will be aligned with the consumers’ expectations as well as the company’s marketing objectives. Promotion Product awareness will carried through different promotion methods such as advertising, sales promotion, personal selling, and use of search engine marketing. To attract consumers to the website, SEO (search engine optimization) will be used (Roy 2010). This will attract internet tr affic to the website hence high customer turnover (Rampur 2011). Online advertising will also be applied where products provided by Samakmak will be placed on the company’s website, blog or the social media networks. Email marketing strategy will include sending of emails to the target consumers on the information of the products being offered as well as their respective prices (Kurtz Boone 2012, p.283). In addition, it will aid develop good customer relations between the organization and the consumers. Online newsletters will be used to pass information on the products and their prices which will be available in the company website and blogs (Rampur 2011). Through the use of bloggers and journalists, we will be able to reach the anticipated market share in the set time frame (Rampur 2011). Advertisement will be carried on via website, TV, radio, and print media (Dunn1995, p.1) Sales promotions will be offered to the five star hotels and the restaurants. In addition, push st rategy will be employed to ensure the products are delivered to the target customers as soon as possible. Process We value our customers, and as a result, processes will be put into place to ensure that our services and products are made available to the target customer base (Bhasin 2011). The website will be designed in such a manner that the consumers get a positive impression of our presence. Instant access and easy direction upon login will move the customers around and view the different seafood products offered. Accessibility, dependability, and reliability are the key drivers of our e-marketing plan. We believe in customer satisfaction which is achieved through delivery of quality products in the agreed or set timeframe. We thrive in our quick product delivery because we are confident in our processes. On top of this, the anticipated demand will prompt Samakmak deliver high quality seafood products. Seafood products are highly perishable products, therefore we will have to de liver optimally without any loss in quality. The website will be used as a communication strategy to get in touch with our customers. This will ensure immediate response to any inquiry or issue. In addition, customer care agents in the ground will aid in sorting any anticipated or experienced problem. Interfaces provided through the use of social networks such as a Facebook or twitter will allow immediate communication with the customers (Kurtz Boone 2012, p.283). Skype will be used to teleconferencing between the consumer and the supplier. The supply chain adopted by Samakmak will use the latest technology to track the goods being transported. This will ensure that any logistical problem is solved in advance and delivery of the products made in the set time frame. Product Samakmak is a wholesaler of seafood products. Therefore, variety of seafood products will be provided to the five star hotel and restaurant. Seafood products come in different varieties which are got from the sea . The seafood products provided by Samakmak will include major Australian seafood such as fish, molluscs, crustaceans, and echinoderms (Brown Connell 2001, p.6) Seafood type Varieties Fish Catfish, mackerel, tuna, haddock, cod, eel, and sardine among others Molluscs Octopus, shellfish, starfish, Crustaceans Shrimp, Crabs, Lobster, oysters, clams, mussels Echinoderms Sea urchins, Sea cucumber We will deliver fresh seafood products and fresh fish to the target market upon request. The product will be of high quality and well preserved using state-of-art freezers and refrigerators. The products will be certified by both the Australia’s and Dubai’s food and drugs regulatory bodies. This will authenticate and articulate that the products are good for human consumption. Daily delivery of the products will be put into place to ensure that fresh products are delivered as soon as possible. In the case of frozen seafood products, we will use its state of art freez er to transport and preserve the seafood products. This will ensure that the products delivered are consumable as they reach the restaurants and the five star hotels. Since the products are of best quality, competitive prices will be used in selling the seafood products in the new targeted market. Implementation plan The implementation plan will be carried in a period of 12 months and is contained in the chart below Gnat Chart Activity May Jun Jul Aug Sep Nov Dec Jan Feb Mar Apr May Website design and launch Product launch warehousing promotional activities TV Advertising Blogs, website adverts News paper advertising Sales promotion Email marketing strategy Market evaluation Control measures and performances Final market analysis and evaluations Warehousing, email marketing, and use of blogs, and website adver ts will be carried for the whole period of 12 months. Evaluations will be carried after every three months and control measures taken after each evaluation exercise. Budget Samakmak plans to use AED 100 million to get the whole plan rolled out for the next 12 months. The cost involves all activities in the implementation plan but in a condensed form. Budget Activity Budget (million (AED ) Webhosting 0.5 Promotion (Adverts, sales promotion, internet, SEO, email marketing, and the rest) 20 Warehousing and logistics 47 Market evaluation 7.5 Licensing and insurance 10 Staff 10 Miscellaneous 5 Total cost 100 Evaluation Plan Evaluation will be carried after every three months for a period of one year to determine the effectiveness of our marketing objectives. In addition evaluation will be carried to determine whether any control measures will be required on the marketing plan. Sales analysis will be carried on the months of August 2012, January 2013 and May 2 013 to determine the volume of the anticipated and the actual sales. Market share analysis will be carried in the same time to determine the performance of the company against market forces such as competitors and emerging entrants in the market (Vaknin, n.d). To determine the direction of the company, sales within the segment targeted will be compared with the expected market share and sales volume. Expense-to-sales analysis will be applied to determine costs and benefits resulting from branding and brand awareness (Vaknin, n.d). Customer satisfaction analysis will involve the use of focus groups to determine the levels of customer perception, attitude, satisfaction, and customer opinion towards the seafood products by the target customers. Finally, financial analysis will be carried to determine the revenues generated from the sales of the seafood products after a period of three months. Through marketing audit, it will be possible to determine the compatibility of Samakmak streng ths with the market trends, customer preferences, demands, and needs (Trivedi 2010, p.49).To evaluate the way the marketing strategy of the 7ps is doing; efficiency control will be applied to see if the objectives align with the current performance of the strategy (Vaknin, n.d). Reference List Anderson , J, Knapp, G, Jones, G, Van Soeren, E., Salmon, R 2003,British Columbia seafood sector and tidal water recreational fishing: A strengths, weaknesses, opportunities, and threats assessment, Seafood Marketing Survey, pp.1-11 Bhasin, H 2011, Service marketing mix, http://www.marketing91.com/service-marketing-mix/. Brown, D, Connell, P 2001, Market demand for Australian aqua-culture products,  Innovation in Economic Research, http://adl.brs.gov.au/data/warehouse/pe_abarebrs99000578/PC11768.pdf Chartered Institute of Marketing 2009, Marketing and the 7Ps: A brief summary of  marketing and how it works, http://www.cim.co.uk/filestore/resources/10minguides/7ps.pdf Dunn, D 1995, Adve rtising and promotion, http://ag.arizona.edu/arec/pubs/dmkt/AdvertisingPromo.pdf. Gitman, L J McDaniel, C D, 2009, The future of business: the essentials, South Western Cengage Learning, Mason, Ohio. Houghton, G 2007, Marketing mix, http://chesterrep.openrepository.com/cdr/bitstream/10034/91037/7/chapter%206.pdf . Kurtz, D L, Boone, L E 2012, Contemporary marketing, South-Western Cengage Learning, Mason, Ohio. Pride, W M Ferrell, O C 2012, Marketing, South-Western Cengage Learning, Mason, Ohio. Rampur, S 2011, E-Marketing Strategy, http://www.buzzle.com/articles/e-marketing-strategy.html Roy, L 2010, Web marketing: Advantages of SEO, http://ezinearticles.com/?Web-Marketing—Advantages-of-SEOid=5155814 Schotter, A 2009, Microeconomics: a modern approach. South-Western Cengage Learning, Mason, Ohio. Tracy, B 2004, The 7Ps of marketing, Entrepreneur, http://www.entrepreneur.com/article/70824. Trivedi S M 2010, Financial performance analysis conceptual framework, http://s hodhganga.inflibnet.ac.in/bitstream/10603/705/11/12_chapter3.pdf Vaknin, S n.d, Nation Branding and Place Marketing, http://samvak.tripod.com/nationbranding7.html. This report on Samakmak Implementation Plan was written and submitted by user Brylee Franklin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.